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IYBC Inspiration #8: Bruce Weber for DEDON

  • June 28, 2010

Take one part major fashion photographer and one part major furniture collection, and what do you get? “Coming Home” of course, the new ad campaign launched by DEDON and shot by legendary Bruce Weber. The photoshoot was such a huge success that a limited edition 150-page book is also available. For those who aren’t aware, Mr. Weber is most known for the stunning images he has captured for Calvin Klien and Abercrombie & Fitch, and furthermore his work has been featured in everything from Vogue, to GQ, Elle, Life, Rolling Stones, to Vanity Fair. These images represent to me a lust for the luxury in life, without over-doing it. The simplicity within these brings about a little bit of what we all want out of our Summer, no?

“Big, bold and expansive, bringing together more than 20 models of diverse ages and ethnicities, plus an assortment of dogs, birds, donkeys and even butterflies, to create a furniture shoot unlike any before it! …DEDON FOUNDER & CHAIRMAN BOBBY DEKEYSER

SOURCE: YATZER


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Endoxist is a digital destination that was launched in 2007 as a simple style blog. It has since evolved into a polished digital destination featuring luxury fashion, travel and lifestyle. 

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