Frida obviously can feel the pressure as Louis Vuitton x Kanye West had their hugely succesful sneaker launch a few months ago. That’s probably why she enlisted just-famous DJ and music producer Mark Ronson to collaborate on limited edition sneakers. Gucci will be opening multiple Flash Sneaker Shops around the globe; Paris, Berlin, Hong Kong, London, Tokyo, to name a few. These stores will stay open for about three weeks in each spot.
There are 18 exclusive sneaker styles for sale, incorporating classic Gucci design elements such as the GG logo and a stylized version of the Gucci red-and-green web detail. Each shoe has an embroidered “Limited Edition” label inside and a silver or gold metal dog tag hanging from the laces. Leather tags on shoe laces can be customized and embossed with a shopper’s initials. Limited edition sneakers will be priced from $500 to $1400 USD. A new Gucci Ronson sneakers version will be introduced as the Flash Store move from city to city. Each Ronson for Gucci purchase will include a 12-inch vinyl record of limited edition tracks.
Is IYBC interested? Yes. But is there feasability in purchasing a sneaker at random temporary locations around the globe? Probably not.
Source: Style Rumor
