IYBC Loves Luxury Underwear #4: Swedish Drawers

While vacationing in the Dominican Republic last week, I had the absolutely wonderful opportunity of meeting perhaps one of the dopest individuals I’ve yet to encounter in my 21 years of roaming this earth (but more on him later). Anyway, his wife and I had a long conversation about the latest trends in underwear, because she saw the Diesel boxers I was rocking. Underwear isn’t really a big deal in Canada. I mean, for guys, there’s the basics; Hanes or a sportswear brand like Nike. There’s also Lululemon, G-Star, American Apparel, and a whole slew of other choices out there, I would assume. However, I’ve yet to hear of guys specifically buying underwear from a specific brand that specializes in undergarmets. Cue Swedish underwear speciality brand Björn Borg, named after the famous Swed Tennis Player. Well apparently “everybody in Europe is rocking Björn Borg underwear”, and it’s the next big thing. So when I saw them being sold at Holt Renfrew this past Friday, I had to cop a pair. I haven’t worn them just yet but apparently it feels like wearing absolutely nothing. Sounds enticing.