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In Triumph of the Sign by Jean-Charles de Castelbajac

  • April 10, 2009
Now on display at Paradise Row (in London), is the first ever solo show by fashion designer turned photographer, Jean Charles de Castelbajac. Yatzer explains it well: “Throughout his ground breaking career as a fashion designer, Castelbajac has employed a strategy of ‘cultural hijacking’ – the appropriation, recycling and synthesis of images, signs, symbols and styles from both popular culture and high art to create still newer designs and visions.”

This collection is meant to showcase the tensions and synergies between high art and consumer culture, and most specifically that defining element of contemporary visual culture – the brand logo.

Constant revolutionizing of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones. All fixed, fast frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real condition of life and his relations with his kind.

Karl Marx – The Communist Manifesto

Images/Source: Yatzer


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