Working part-time at a high-end clothing store has its perks. There’s the inevitable discount on designer denim (too bad I hardly ever rock denim from Underground anymore), there’s the ability to come into work an hour (or two, or three) late (sorry Danika!), and then there’s the Product Knowledge meetings we get to attend every few weeks. The reps from their respective brands gather all the full- and part-time sales associates together, and educate and inform us of their brands history, philosophy and future direction, in an effort to make us better salespeople. And to be completely, the PKs are one of the main reasons I’ve stuck around at Underground Clothing for as long as I have. Anyway, last Sunday, the Diesel team from Montreal came down to our flagship store at Chinook Mall and presented us with some fresh Diesel denim (more on that later). We also got a free gift (another little perk), some free pizza and a lot of information on why Diesel claims themselves to be the “Denim Kings”.
The Diesel collection for the coming A/W 09 season is so dope, honestly I was pretty blown away. They’ve revamped some classic cuts (like the Zathan), with new washes or slight alterations. The jeans that made my jaw drop, however, were:
the brand-new KROOLEY in the 008YM wash
When the Diesel Rep pulled this jean, seriously, all my coworkers looked at with the Why-Dont-You-Already-Own-These-Jeans look on their faces. A straight leg cut with slight tapering to accommodate being tucked into sneakers, a slight drop crotch, a wider yolk for lower placement of the back pockets, to give the low-riding look, and this wash is so perfect in real life. After excitedly telling my best friend about these jeans, he informed me that his store, our rival, has the KROOLEY in a raw wash. Oh my, the Denim Gods are loving their life right. Oh, and aforementioned rival store, URBAN, also has another new favorite of mine, the THANAZ, which is a super-skinny black denim… and we all know how I feel about the super-skinny black denim.
